Effective date: 01.01.2025

 

• Introduction

Go Pro Now Ltd (referred to as “we,” “us,” or “our”) is a data controller established in the United Kingdom. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website www.gopronow.co.uk, use our services, or otherwise interact with us in the United Kingdom. By using our services, you agree to the collection and use of information in accordance with this policy.

 

• Information We Collect

We may collect the following categories of information:

– Identity and contact information: name, email address, postal address, phone number, username, and password.

– Account and profile information: account details, preferences, payment information, and transaction history.

– Usage and technical data: IP address, device information, browser type, pages visited, time and date of visits, referral source, language, and analytics data.

– Communications: records of correspondence with us (support tickets, emails, chat transcripts).

– Location data: approximate location derived from IP address or precise location if you consent.

– Cookies and tracking technologies: data collected via cookies, web beacons, and similar technologies.

– Special categories (where applicable): if you provide sensitive information in a voluntary, explicit manner (e.g., health-related information in support requests), we will only use it for the purpose for which you provided it and with your explicit consent where required by law.

 

3) How We Collect Information

– Direct interactions: when you create an account, update your profile, make purchases, or contact us.

– Automated technologies: cookies, log files, analytics, and similar technologies to collect usage and device data.

– Third parties: analytics providers, payment processors, hosting and support services, and advertising partners (where permitted by law).

 

4) How We Use Your Information

– To provide, operate, and maintain our services.

– To process transactions and manage your account.

– To communicate with you, including customer support, updates, and promotional materials (with consent where required; you can opt out).

– To personalise your experience and tailor content.

– To ensure security, detect and prevent fraud, and protect our rights.

– To comply with legal obligations and enforce our terms.

 

5) Legal Basis for Processing (UK GDPR)

– Contract: to fulfil our contractual obligations to you.

– Legitimate interests: for security, fraud prevention, and improvement of services.

– Consent: for direct marketing and where required by law.

– Legal obligation: to comply with applicable laws and regulators.

 

6) Sharing Your Information

– With service providers: payment processors, IT and hosting providers, analytics, customer support, and marketing services.

– With business partners: for joint features or promotions (where applicable and with consent).

– With regulators and for legal reasons: to comply with laws, respond to lawful requests, or protect rights.

– Corporate transactions: in connection with mergers, acquisitions, or similar events, subject to confidentiality.

 

7) International Transfers

– Some of our processors may be overseas. Where transfers occur, we rely on UK-adapted measures (adequate safeguards, UK IDTA where applicable, or appropriate contractual protections) to protect your information.

 

8) Data Retention

– We retain personal information only for as long as necessary to provide our services, fulfil the purposes described, or as required by law. We apply criteria such as account activity, legal obligations, and potential disputes.

 

9) Your Rights under UK GDPR

– Access to your personal data.

– Rectification of inaccurate or incomplete data.

– Erasure (the right to be forgotten) where permitted.

– Restriction of processing.

– Data portability.

– Object to processing (including for direct marketing) and an automated decision-making objection if applicable.

– Withdraw consent at any time (for processing based on consent).

– Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data rights have been violated.

 

To exercise these rights, contact us at [contact email]. You can also manage marketing preferences by emailing sales@gopronow.co.uk

 

10) Cookies and Tracking Technologies

– We use cookies and similar technologies to analyse site usage, remember preferences, and enable features.

– You can manage cookies in your browser or via our cookie banner/portal. Some cookies are strictly necessary for the site to function.

 

11) Security

– We implement appropriate technical and organisational measures to protect your information (e.g., encryption in transit, access controls, and secure storage).

– No method of transmission or storage is completely secure; we use reasonable safeguards and regularly review them.

 

12) Do Not Sell or Share Personal Data

– We do not sell personal data. We may share with service providers as described above. Where required by law, we will provide opt-out options.

 

13) Children’s Privacy

– Our services are not intended for children under 13. We do not knowingly collect personal data from children. If we become aware of such data, we will remove it.

 

14) Do Not Track

– Our site does not respond to Do Not Track signals. For more information, manage cookies as described above.

 

15) Data Protection Officer: Amelia Weston

– Email: amelia@gopronow.co.uk

– Postal address: GO PRO NOW LTD, Unit 14, 377-399 London Road, Camberley, Surrey GU153HL, United Kingdom

 

16) Changes to This Policy

– We will update this Privacy Policy from time to time. We will post the updated policy with an updated effective date. Material changes will be communicated via www.gopronow.co.uk/privacy-policy

 

Appendix: UK-Specific Disclosures and Rights

– Lawful bases for processing: contract, consent, legitimate interests, and legal obligation as described.

– UK GDPR and ICO guidance ae ensure all data is processed with the utmost care and attention